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Privacy Policy

Muse Privacy Policy

Last updated: June 20, 2026

Operated by WABLOO PARTNERS SRL, Romania
Contact: muse.perfumes.app@gmail.com

1. Introduction

Welcome to Muse ("the App", "we", "us", or "our").

Muse is an independent fragrance discovery, editorial, and creative platform owned and operated by WABLOO PARTNERS SRL, a company incorporated and existing under the laws of Romania.

This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices available to you when using Muse, our website, and related services.

By downloading, accessing, or using Muse, you agree to the practices described in this Privacy Policy.

2. Information We Collect

Account Information

When you sign in using Apple, Google, or another supported provider, we may collect:

  • Email address;

  • Display name;

  • Profile photo (if provided by you or your authentication provider);

  • Authentication provider identifiers;

  • Internal account and user identifiers required to provide and synchronize the service.

Library and Profile Information

To provide the features of Muse, we may store:

  • Bookmarks;

  • Collections;

  • Wardrobe information (owned, tried, wishlist, and related lists);

  • Scent-of-the-day selections;

  • Profile preferences and privacy settings;

  • Follower and following relationships;

  • Public profile information that you choose to share;

  • User preferences, rankings, and personalization data.

User-Generated Content

You may voluntarily submit:

  • Profile photos;

  • Comments and reviews;

  • AI-generated images;

  • Uploaded photographs and other media;

  • Collection names and descriptions;

  • Social posts and interactions;

  • Prompts, tags, and image metadata;

  • Votes, reactions, and community contributions.

You remain responsible for the content you submit.

AI and Search Features

Certain features may process information that you provide, including:

  • Concierge prompts;

  • Mood and occasion selections;

  • Wardrobe context;

  • Visual search images used for perfume recognition;

  • Messages submitted through recommendation or chat experiences;

  • Prompts and parameters used to generate community-created images.

This information is processed solely to provide the requested functionality and is not used to create advertising profiles or sold to third parties.

Usage and Device Information

We may automatically collect:

  • Device type;

  • Operating system;

  • Application version;

  • Language and regional settings;

  • Crash reports and diagnostics;

  • Performance and reliability information;

  • Anonymous analytics events;

  • Device identifiers where necessary for security and fraud prevention;

  • Log information, including timestamps and service interactions.

Subscription Information

Subscriptions are processed by Apple App Store and Google Play.

We may receive:

  • Subscription status;

  • Entitlement information;

  • Purchase verification signals;

  • Subscription identifiers required to manage premium access.

Muse does not collect or store payment card numbers.

3. How We Use Your Information

We use your information to:

  • Provide and operate Muse features and services;

  • Synchronize your library and preferences across devices;

  • Enable social and community functionality;

  • Provide AI Concierge and recommendation features;

  • Generate and display community-created content;

  • Process and restore subscriptions;

  • Improve reliability, security, and performance;

  • Detect abuse, fraud, spam, and unauthorized activity;

  • Moderate content and enforce our policies;

  • Respond to support requests and legal obligations;

  • Improve and develop new features and experiences;

  • Protect the rights, property, and safety of Muse, our users, and third parties.

4. Legal Bases for Processing (EEA and UK)

Where applicable, we process personal data on one or more of the following legal bases:

  • Performance of a contract when providing Muse services;

  • Legitimate interests, including security, fraud prevention, analytics, product improvement, and community moderation;

  • Compliance with legal obligations;

  • Consent where required by applicable law.

5. Sharing of Information

We do not sell your personal information.

We may share information with service providers acting on our behalf, including:

  • Authentication providers;

  • Cloud hosting providers;

  • Analytics and crash reporting services;

  • AI service providers;

  • Payment and subscription providers;

  • Content moderation and security providers.

These providers process information under their own privacy terms and applicable legal obligations.

We may also disclose information:

  • To comply with applicable law, court orders, or legal processes;

  • To protect the rights, property, safety, and security of Muse, WABLOO PARTNERS SRL, our users, or others;

  • In connection with mergers, acquisitions, restructuring, financing transactions, or asset sales.

6. User-Generated Content and Public Information

Certain features of Muse are social in nature.

Information that you choose to make public, including:

  • Display name;

  • Profile photo;

  • Collections;

  • Scent-of-the-day selections;

  • Comments and posts;

  • AI-generated images;

  • Uploaded photographs;

  • Community tags and prompts;

  • Community rankings and votes;

may be visible to other users and, depending on your settings, may be publicly accessible.

You control the visibility of certain information through your profile settings.

You acknowledge that public content may be viewed, copied, shared, or referenced by other users and third parties.

7. Data Retention

We retain information only as long as reasonably necessary to:

  • Provide the services;

  • Maintain your account;

  • Fulfill legal obligations;

  • Resolve disputes;

  • Detect fraud and abuse;

  • Enforce our agreements;

  • Protect the security and integrity of the platform.

You may delete your account through the App settings.

Following deletion requests, we will remove, anonymize, or de-identify personal information, except where retention is required by law, necessary for legitimate business purposes, or required to protect legal rights.

Certain community content may remain visible in anonymized form where necessary to preserve community discussions and the integrity of public interactions.

8. Your Rights

Depending on your jurisdiction, you may have rights to:

  • Access your personal information;

  • Correct inaccurate information;

  • Delete your information;

  • Restrict or object to certain processing activities;

  • Request portability of your information;

  • Withdraw consent where processing relies on consent;

  • Lodge a complaint with an applicable supervisory authority.

To exercise your rights, contact:

muse.perfumes.app@gmail.com

We may request information necessary to verify your identity before processing requests.

9. Children

Muse is not directed to children under the age of 13, or the minimum legal age required in your jurisdiction.

We do not knowingly collect personal information from children.

If we become aware that personal information from a child has been collected in violation of applicable law, we will take reasonable steps to delete such information.

10. International Data Transfers

Your information may be processed and stored in countries where Muse, WABLOO PARTNERS SRL, and our service providers operate.

Where required by law, we implement appropriate safeguards for international transfers of personal information.

11. Security

We implement reasonable technical and organizational measures designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, and destruction.

However, no method of electronic storage or transmission over the Internet is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for activities occurring under your account.

12. Intellectual Property and Content Notice

Muse is an independent fragrance discovery, editorial, and creative platform owned and operated by WABLOO PARTNERS SRL.

The App may display:

  • Factual perfume information;

  • Original editorial content;

  • Community-generated content;

  • AI-generated imagery and artistic interpretations;

  • User-uploaded media and photographs.

All trademarks, product names, logos, and brand names remain the property of their respective owners.

Muse is not affiliated with, endorsed by, sponsored by, authorized by, or officially associated with any fragrance brand unless explicitly stated.

For copyright and intellectual property matters, please refer to our Copyright & Intellectual Property Policy.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Material changes will be reflected by updating the date above and, where appropriate, by providing notice within the App, website, or other services.

Continued use of Muse following changes constitutes acceptance of the updated Privacy Policy.

14. Contact

For privacy questions, requests, or legal inquiries:

WABLOO PARTNERS SRL
Romania

Email: muse.perfumes.app@gmail.com

Please also refer to our Terms of Service and Copyright & Intellectual Property Policy, which form an integral part of your use of Muse.

© 2026 WABLOO PARTNERS SRL. All rights reserved.